Laura Santtini creates Taste #5 Umami Far Eastern in association with Nobu Matsuhisa

Foodmasters are proud to announce an addition to their range of gourmet foods with the launch of another fantastic Laura Santtini Umami product.
Continuing the success of Taste #5 Umami Paste, London restauranteur and well known food writer Laura Santtini has developed another kitchen must have for aspiring chefs everywhere. In association with renowned chef Nobu Matsuhisa, Laura has created Taste #5 Umami Far Eastern Recipe, a vegetarian flavour bomb, guaranteed to transform any dish into a culinary delight.
Whereas her original Taste #5 relied on Italian flavours such as porcini mushrooms and anchovies, the new paste incorporates flavours such as miso, green tea, shitake mushrooms, ginger and soy sauce, all perfectly blended to spice up sushi or a stir fry.

taste-#5-umami-far-eastern-nobu

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Umami Taste No.5 and Gia Products now available on Amazon.co.uk

Foodmasters are pleased to announce that Taste No.5 Umami Paste and Gia products are now available to buy online in the Grocery section at www.Amazon.co.uk.
Amazon.co.uk is the UK version of Amazon.com, the Fortune 500 company based in Seattle, Washington, USA, and the global leader in e-commerce.
Since Jeff Bezos started Amazon.com in 1995, they have significantly expanded their product offerings, international sites, and worldwide network of fulfillment and customer service centres. Today, Amazon.com offers everything from books and electronics to tennis rackets and diamond jewelry. As well as the US and the UK sites, they operate in Germany, France, Japan, Canada, Italy, and China (Joyo.com) and maintain over 50 fulfillment centers around the world which encompass more than 26 million square feet.

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Foodmasters now distributing Chilliqueen products in the UK

Chilliqueen Original Chilli Jelly imageFoodmasters Ltd are now distributing Chilliqueen products in the UK.  Chilliqueen’s premium quality condiments have won numerous Great Taste Awards for their subtle use of chilli as a delicious flavouring.

Lee Everett Alkin (former wife of DJ and comedian Kenny Everett) has developed these chilli products and each one is specially designed as an ideal sauce, condiment, cooking ingredient or marinade for different food types. Read more..

Chilliqueen products are available from Amazon.

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Gia Passata now available exclusively at Morrisons

Gia authentic Italian PassataThe new Gia Passata is now being distributed by The Foodmasters Ltd and available exclusively from Morrisons stores in the UK.
It adds a rich concentrated tomato flavour to a variety of savoury dishes including soups, stews, casseroles and of course, pasta sauces. Gia Passata is made from ripe tomatoes that have been carefully puréed and sieved to give that authentic Italian taste.

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Taste #5 Umami Paste available on every High Street

The Foodmasters Ltd are pleased to announce that the “flavour bomb” which is Taste #5™ Umami Paste is now being sold in the UK by Waitrose, Sainsburys, Tesco and the Cooperative, with Morrisons retailing it in their stores from May 23rd 2011.
This means that the scientifically proven fifth taste which has captured the imagination of foodies all over the world is now widely available in the UK.
In the words of Laura Santtini, the renowned food writer who developed Umami Paste, “it is designed to empower cooks of all levels, making novice cooks good cooks, good cooks great cooks and great cooks extraordinary cooks.”

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Taste #5 Umami Paste given U.S. accolade

Taste #5 Umami Paste, developed by Foodmasters Ltd in partnership with renowned London based restauranteur Laura Santtini, has been listed among the “Top 20 Food News, Trends and Product Introductions of 2010″ by prestigious U.S. website foodspring.com.
Foodspring.com is operated by the National Association for the Specialty Food Trade (NASFT), an American organization comprising more than 2,900 producers of hand-crafted, natural, organic and ethnic foods.
Extolling the virtues of Taste #5, they summed it up by describing it as: “a ground-breaking culinary aid that is sure to become a spice rack staple.”
We at Foodmasters couldn’t have put it better ourselves….
Read the full article here.

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Umami – the “fifth taste” now on sale in supermarkets

Taste # Umami Paste
The Foodmasters Ltd are proud to announce that they are the UK importers of Taste #5 Umami Paste. Developed by renowned food writer Laura Santtini, who says: “Umami is part of our everyday eating lives, it is just that many of us don’t know what to call it. It is what gives depth of flavour to food. Every food culture has its umami-rich ingredients, whether it is seaweed in Japan or Parmesan in Italy.”
Umami was discovered 102 years ago by a Japanese scientist, it is known as the “fifth taste” and is the secret to making anything taste fantastic. Up until recently, it was was the exclusive preserve of Michelin starred restaurants (the taste features in a number of dishes at Heston Blumenthal’s Fat Duck in Bray), but the revolutionary paste is now available on the UK high street, sold by Waitrose and Booths.
Read the Daily Telegraph website article about Taste #5 Umami Paste here

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TV Advert for GIA

Gia Garlic Puree was advertised on UKTV Food.

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Easy Onions, A Delia Cheat Ingredient!

Eazy Onions! A Delia Cheat Ingredient

We are delighted to announce that our Eazy Fried Onions were featured in Delia Smith’s book “How to cheat at cooking”. For more information see Delia’s website.

How To Cheat at Cooking was a long-awaited book from Delia Smith, an updated edition of her very first book published over 35 years ago, and with our even more hectic lifestyles, the need for her no-nonsense advice and recipes is stronger than ever.

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